According to the Pew Research Center, 15 percent of Americans have used online dating sites or mobile apps, compared with 11 percent in 2013.Spark Network’s revenues fell nearly 22 percent from 2014 to 2015.City Bi is fun, safe, and free to find a local bisexual date near you! We are a social network for bisexual and bicurious singles designed to explore your romantic and sexual desires. You have a chance to hookup with bisexual like-minded people.
Other tensions are pulling at the online dating industry.Do consumers want to find a special someone or just anyone?Since 2011, Spark Networks has been led by a rotating array of chief executives — four over five years.It was also involved in an ugly legal fight over the letter J in JSwipe, and its share price recently dropped to under a dollar from a high of .92 in May 2013.But, when you slice the pie ever thinner, “you’re also slicing your membership base,” Mr. Amarnath Thombre, chief strategy officer of the Match Group, disagrees.
He does not see one approach growing at the expense of the other.And last year, with the acquisition of JSwipe, it branched out into the Tinder-like market of users who swipe left or right to find love.“Every Jew knows someone who knows someone who met on JDate,” said Aaron Young, Spark’s former vice president for business development and strategic partnerships.But, as can sometimes be the case with online daters themselves, all is not what it seems.Artificial intelligence, by pulling from a variety of places — say, a user’s Goodreads list or Instagram or list of charity donations — could more effectively match people than relying simply on a person’s own profile or questionnaire, he said.Spark Networks, of course, already offers niche products, but Lisa Mc Lafferty, Spark’s new chief revenue officer and chief marketing officer at Peak6, says its aim is now to “refresh the brand.”“Over the last few rounds of management, the brand got a little lost,” she said.With JDate, “we’re seeing an evolution away from a marriage focus and religiosity and more to connecting on a cultural-values plane.”With Christian Mingle, the plan is to move in the other direction. Young, the former Spark executive, said he would not be surprised if Match Group acquired Spark in the near future “so they have the No.